A Boutique Hotel on Madison Avenue

Discover a Landmark Location in the Flatiron District

Experience a New York City boutique hotel on Madison Avenue that offers a landmark location in the Flatiron District, just blocks away from Grand Central Terminal and the Empire State Building. SoHo, the Fashion District, Union Square, West Village and Park Avenue are all just a stroll away. Whether you choose to hail a cab or take the east side subway line, there’s always a way to get around the city and explore it all. A stylish Flatiron District hotel, The Roger boutique hotel in NYC offers spacious accommodations, onsite dining, Wi-Fi, Manhattan event space and more.

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The Roger New York

131 Madison Avenue
New York, NY 10016

Reservations: (888) 448-7788
Local: (212) 448-7000

Directions To Our Hotel:

From La Guardia Airport:

Go northeast on La Guardia Road toward Terminal B, C, and D. Turn slight left to ramp toward Terminal A/ Rental Cars. Turn left on Central Terminal Dr. (which becomes Airport Exit). Merge onto Grand Central Parkway W towards Manhattan. Take Brooklyn-Queens Expressway exit (#4) toward Verrazano Narrows Bridge/I-278 W. Merge onto Brooklyn-Queens Expressway, then merge onto I-495 via exit #35 toward Midtown Tunnel. Keep left at fork in ramp. Turn right on E 35th St., left on Park Ave. S; right on E 31st St. Hotel is located on corner of 31st Street and Madison Avenue.

From Newark International Airport:
Go north on the New Jersey Turnpike (Interstate 95 North) to the exit signs for the Lincoln Tunnel. Follow directions into the Lincoln Tunnel (pay toll). Upon exiting the tunnel merge onto I-495 E. Stay straight to go onto Dyer Avenue. Turn left onto west 34th St. Turn right onto Park Avenue South. Turn right on 29th St. and then right on Madison Ave. Hotel is located at the corner of 31st Street and Madison Avenue.

From JFK International Airport:
Follow the signs to New York City (Midtown Manhattan). Take the Van Wyck Expressway (Interstate 678) north; merge onto I-495 via exit #12B to the Queens Midtown Tunnel (pay toll). Upon exiting the tunnel keep right at the fork in the ramp, then bear right and follow signs to 35th Street. Turn left onto Park Ave S. Turn right on E 31st St. Hotel is located at the corner of 31st Street and Madison Avenue

George Washington Bridge:
When crossing the GWB stay on right side and follow the signs to the Henry Hudson Parkway South. Follow the Henry Hudson Parkway South to 50th Street (Manhattan). Exit onto 50th and follow across town to Fifth Avenue and make a right. Follow Fifth Avenue down until 30th Street and make a left onto East 30th Street. Make a left on Madison, and the hotel will be on the right at the corner of 31st and Madison.